The truth is its really hard to create a successful Google Adwords campaign whether you're a newbie or an advanced internet marketer. It's a high risk marketing method that will cost you dearly if you commit a mistake. Know what these common mistakes are to minimize your risk and increase your chances of actually profiting from the system.

Fortunately, there are lots of information about Google Adwords in the internet. Unfortunately, you have to spend a lot of effort and time with sorting out good advice from bad ones. Your best bet is to get your advice from someone who has gone to where you want to be. Perry Marshall has been teaching about Google advertising through his book "The Definitive Guide to Google Ad words" not long after Adwords had been established. In his book, Perry reveals all his secrets, tips, and tricks in how to establish a profitable campaign.

Adwords is built to get visitors for your website and turn them to customers. Profit from your campaigns by avoiding these mistakes below.

1. Coming up with keyword-less ads. Many Adwords campaign managers make the mistake of only using the keyword in the headline, and then nowhere else within the ad. You want to make sure your ad copy is as relevant and keyword-rich as possible, so feel free to use at least 1-2 keywords or key phrases within the ad for extra benefits.

2. Sending visitors to your homepage.. The primary purpose of a homepage is to provide broad information about the contents of a website. It's very likely that your visitors will leave your site if you direct them to your homepage and not provide clear instructions on how to get the information they want. Your ads could be the best ads in your market but you won't make a sale if all your visitors leave after a second. Give your visitors the information they want immediately to increase your chances of making a sale.

3. Relying on the 'broad match' function of the Google Adwords Keyword Selector Tool. New users only use the 'broad match' function in coming up with keywords in Google Keyword Selector Tool. This function is only useful for you to gain a feel of your niche or market. Phrase match and exact matches will yield a more targeted list of keywords.

4. Using keywords that perform poorly. Understanding exactly what your target market is searching for will take some time, and you cannot always assume that people will be searching for your products or services using the same keywords that you may use online.  The Google Ad Words Keyword Selector Tool has a synonyms feature that you can use to reveal the keywords that you should be targeting.

5. An uninteresting headline. Make sure you emphasize the 'ultimate benefit' right away in the headline of your copy. Even though Google Adwords ads are only comprised of 3-4 lines, most people scan even these small pieces of copy and will only react when they resonate with something truly amazing or unique - your chance to grab their attention lies right in the headline.